Writing for magazines

Course Dates: 25/09/19 - 30/10/19
Time: 12:30 - 14:30
Location: KS - Keeley Street
Susan Grossman

Get inspired to write on this practical course for freelance journalists and bloggers. Learn to carry out research, interview people, pitch and publish stories, and build your presence on social media.


What is the course about?

This is a fast-track course in writing for magazines, teaching you the techniques for researching, interviewing and writing magazine articles. Throughout the course you will get feedback on your ideas, and practical help with any difficulties or obstacles you may encounter while you research your stories.

Students say: "So much material was covered, and we got a real insight into what magazine editors are looking for": "It's given me the confidence to do a pitch, write a feature/article and approach editors"; "Class discussions were rich and varied"; "It was a very practical course, packed with great tips and information"; "Brilliant."

The Tutor: Susan Grossman has had a long career as a travel, food and health writer. She has broadcast for BBC Radio 4, presented the Food and Drink programme for BBC2, been travel editor for the Telegraph Magazine, and published five travel guidebooks. She lectures on the Journalism MA at Westminster University and teaches journalism at City University. She is a ILM-certified career coach and mentor and runs regular workshops for freelancers and media professionals.

Build reserves the right to change course tutors from those advertised in this outline. In line with our refund policy we are unable to grant a refund on the grounds of a change of tutor.

What will we cover?

- How to analyse the market in terms of general features, hard and soft features and specialised articles.
- What makes for a sellable feature and where to look for inspiration.
- Research shortcuts and where to look for extra information. Internet research facilities.
- How to prepare for interviews.
- How to get your readers interested and keep them interested.
- Planning an article.
- Selling an article.

What will I achieve?
By the end of this course you should be able to...

- Begin analysing the market and write first drafts of general features, news features and specialised articles.
- Brainstorm for ideas - recognise what will make a good sellable story and where to look for inspiration.
- Prepare for interviews by researching the subject and formulating the right questions - in the right order.

What level is the course and do I need any particular skills?

The course is tailor-made for students serious about getting their work published and will involve a rigorous approach to analysing the market. Some of the main qualities which will determine an individual’s success or failure are determination, enthusiasm, and hard work. It’s essential you have a good command of English.

How will I be taught, and will there be any work outside the class?

Group work, discussion, handouts highlighting key points and short in-class writing tasks. You will be encouraged to think through issues and determine answers. You may find it useful to practice the writing skills you experiment with in class at home. Verbal feedback will be offered on your writing on a rota basis where time permits.

All writing courses at Build will involve an element of workshop. This means that students will produce work which will be discussed in an open and constructive environment with the tutor and other students. The college operates a policy of constructive criticism, and all feedback on another student’s work by the tutor and other students should be delivered in that spirit.

For classes longer than one day regular reading and writing exercises will be set for completion at home to set deadlines.

Are there any other costs? Is there anything I need to bring?

Before joining the course, you should be reading newspapers and magazines in print and online. Remember – huge proportion of magazine features ideas come from newspapers. Familiarise yourself with the market, noticing which papers and magazines favour particular kinds of articles. Start thinking about what you want to write about and where you think you can place articles. Start asking yourself – why was this article selected….how did they get the idea….how did they do the research?

When I've finished, what course can I do next?

General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details


Customer Reviews 10 item(s)

Write a review

Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

If you are interested in writing and especially writing for magazines, I can recommend this course. The teacher is an experienced journalist who knows the business. She is also a good teacher with illustrations of things we need to develop. She has developed the course to reflect the most important things about writing and journalism.
Course Rating
Review by Anonymous / (Posted on 06/06/2019)
A short, straightforward introduction to article writing for magazines. From idea to pitch to execution.
Course Rating
Review by Stephen / (Posted on 19/02/2019)
I found this to be an excellent course which was totally practical and focussed on getting published. The tutor was excellent at sharing insider tips of the trade and putting skills into practice. She helped me to believe I could do this and I started pitching pieces on the strength of what I have learnt. Very highly recommend.
Course Rating
Review by juliebu72 / (Posted on 09/06/2018)
This course is ideal for anyone who wants to get published in magazines. The tutor takes great care to understand everyone's objectives and tailors the course to suit all. The advice is well-considered and draws on the tutor's considerable background in journalism and broadcasting and she generously divulges all the insider knowledge that would normally take years to accumulate. One of the best tutors I've ever encountered!
Course Rating
Review by JulieS / (Posted on 04/06/2018)
This is the second course I have attended run by Susan Grossman as I was so impressed with her 11-week course Freelance Writing and Blogging last summer. This course did not disappoint. Once again, jam-packed with useful information, generous handouts and plenty of opportunities to practice pitching. A great tutor, mentoring skills shone out. Highly recommend.
Course Rating
Review by Nina Ruff / (Posted on 09/12/2017)
A fantastic tutor. She gave straightforward, pragmatic feedback on the student's work, while also covering the fundamentals of developing and pitching articles. Her knowledge of the industry was exceptional. Within three weeks, I had gained the skills and confidence to pitch an article to a national newspaper, which was subsequently published.
Course Rating
Review by Tom P / (Posted on 01/12/2017)
If you want to understand 'how to do it'. This is the course.

Journalism is both an art and a science. However, all too often the art of writing a good piece dominates and your work never leaves your computer screen.

Susan has got oodles of experience and knows how to get a piece of work published. In just five weeks I have gone from never believing I would make it, but still loving journalism and writing, to achieving a position as a panel journalist member for an online consumer psychology journal.

That's what I call a result. It was simply by following the rules as laid out so clearly and with no nonsense by Susan in the lessons.
Course Rating
Review by David / (Posted on 30/06/2017)
The course really opened my eyes to the range of opportunities are out there in regards to magazine journalism. Several things that I found intimidating before now seem completely achievable, so thank you to the tutor for the advice and support.
Course Rating
Review by Ellen / (Posted on 29/06/2017)
Thanks to your 1 day course I've pitched and had a piece accepted . First class teacher with a lot of content for one day - would definitely consider furthering my knowledge with the 6 week course. Thank you. .
Course Rating
Review by Jd / (Posted on 16/02/2017)
A very useful course with lots of tips and advice on what to write, who to pitch to and where to get published. The teacher was a very responsive tutor who geared the course towards our individual needs and gave constructive feedback. I'd got my first commission by the time the course finished.
Course Rating
Review by Cd / (Posted on 13/07/2016)
Tutor Biographies
We’re sorry. We don’t have a bio ready for the tutor of this class at the moment, but we’re working on it! Watch this space.

Book your place

Course Code: HJ054

Please choose a course date 

Wed, day, 25 Sep - 30 Oct '19

Duration: 6 sessions (over 6 weeks)

Full fee: £129.00
Senior fee: £129.00
Concession: £52.00

Or call to enrol: 222-66-889-99

Download form & post

Any questions? [email protected]
or call 020 7492 2717

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.