Business & marketing

Thinking about starting your own business? Need to understand the basics of economics and balancing the books? Want to improve your employability? Our range of professional courses can help you get your start-up off the ground, improve your job-hunting prospects, and help you learn or develop new skills.

Business & marketing highlights

Buying and selling online

Buying and selling online

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  1. Intensive public speaking

    Course Date: Sat 3 Mar 2018
    Location on this date: KS - Keeley Street
    Allay any fears of speaking in public on this intensive course. Learn techniques and develop skills for formal and impromptu speeches and all other public speaking situations. Please note: this course is non-transferable or refundable.
    Full fee: £119.00
    Senior fee: £95.00
    Concession: £73.00

  2. Introduction to strategy

    Course Date: Sun 4 Mar 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company’s strategic plans.
    Full fee: £89.00
    Senior fee: £71.00
    Concession: £45.00

  3. Online marketing: a short introduction

    Course Date: Sun 4 Mar 2018 (and 2 other dates)
    Location on this date: KS - Keeley Street
    On this beginners course you will be introduced to online marketing tools and techniques that will help you to promote your business online. These will include Search Engine Optimisation (SEO), web advertising and social media marketing.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  4. Is self-employment for me?

    Course Date: Mon 5 Mar 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    An introductory course for anyone considering self-employment or starting their own business. Find out whether you're ready to take those daunting but exciting first steps.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  5. Create your elevator pitch

    Course Date: Thu 8 Mar 2018
    Location on this date: KS - Keeley Street
    An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  6. Using Instagram for business

    Course Date: Thu 15 Mar 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    Learn how to use Instagram, the visual based social site to market your business and communicate with your customers.
    Full fee: £89.00
    Senior fee: £71.00
    Concession: £45.00

  7. Google Analytics: Introduction

    Course Date: Sat 17 Mar 2018
    Location on this date: KS - Keeley Street
    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
    Full fee: £89.00
    Senior fee: £71.00
    Concession: £45.00

  8. Search engine optimisation (SEO)

    Course Date: Sun 25 Mar 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  9. Presenting on the spot

    Course Date: Mon 9 Apr 2018 (and 1 other date)
    Location on this date: EC Euston
    Learn key vocal techniques and public speaking strategies that will support you when you need to give a memorable impromptu presentation or speech with gravitas and confidence.
    Full fee: £169.00
    Senior fee: £169.00
    Concession: £103.00

  10. Introduction to economics

    Course Date: Wed 11 Apr 2018
    Location on this date: KS - Keeley Street
    The aim of the course is to help you to understand different economic terms and concepts, how economies work and to critically examine these concepts and ideas with reference to the British economy. Tutor: Suresh Suri.
    Full fee: £189.00
    Senior fee: £189.00
    Concession: £83.00

  11. Enhance your impact and presence

    Course Date: Wed 11 Apr 2018 (and 1 other date)
    Location on this date: EC Euston
    Discover how to enhance your vocal and physical impact and presence in many situations and become aware of habits that may hold you back from achieving your full potential.
    Full fee: £169.00
    Senior fee: £169.00
    Concession: £103.00

  12. Global economy and finance

    Course Date: Thu 12 Apr 2018
    Location on this date: KS - Keeley Street
    The course will try to make sense of what’s going on. We will question the known suspects, bankers, speculators, lax regulators, and also examine the system they operate in, fractional reserve banking in a global financial market. We will review competing theories that seek to explain the crisis and offer ways to overcome it.

    [Note: an advanced course open to all who have some prior knowledge of economics and those students who have followed HB010 or HB028]. Tutor: Christian Michel.
    Full fee: £149.00
    Senior fee: £149.00
    Concession: £66.00

  13. Communicating effectively at work

    Course Date: Thu 12 Apr 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    How skilfully do you manage the impression you make on people? Develop your personal effectiveness by looking at voice and body language, assertiveness, speaking in public, sensitive listening, interviewing techniques and skills for business meetings.
    Full fee: £249.00
    Senior fee: £249.00
    Concession: £249.00

  14. Persuasive speaking

    Course Date: Fri 13 Apr 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    Communicate your ideas fluently and persuasively to enhance your impact on others. Skills include motivating, influencing, negotiating, overcoming objections, winning with words and developing an effective style. Tutor: Tim Vaughan- Hughes.
    Full fee: £169.00
    Senior fee: £169.00
    Concession: £103.00

  15. Communicate with confidence through voice and body language

    Course Date: Sat 14 Apr 2018
    Location on this date: KS - Keeley Street
    Discover how to use your voice, body language and words to enhance the way you come across to others. Skills include establishing rapport, assertive posture and gesture, vocal energy, projecting an effective personal style, sensitive listening and communicating with care and conviction. Please note: this course is non-transferable or refundable.
    Full fee: £139.00
    Senior fee: £139.00
    Concession: £85.00

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