Thinking about starting your own business? Need to understand the basics of economics and balancing the books? Want to improve your employability? Our range of professional courses can help you get your start-up off the ground, improve your job-hunting prospects, and help you learn or develop new skills.
Course Date: Fri 2 Mar 2018 (and 2 other dates) Location on this date: KS - Keeley Street
A three-day course that examines in details techniques used to market businesses on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords, email marketing and social media marketing among other topics.
Course Date: Sun 4 Mar 2018 (and 2 other dates) Location on this date: KS - Keeley Street
On this beginners course you will be introduced to online marketing tools and techniques that will help you to promote your business online. These will include Search Engine Optimisation (SEO), web advertising and social media marketing.
Course Date: Thu 8 Mar 2018 Location on this date: KS - Keeley Street
An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.
Course Date: Sat 17 Mar 2018 (and 1 other date) Location on this date: KS - Keeley Street
Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
Course Date: Sun 25 Mar 2018 (and 1 other date) Location on this date: KS - Keeley Street
Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
Course Date: Wed 11 Apr 2018 Location on this date: KS - Keeley Street
The aim of the course is to help you to understand different economic terms and concepts, how economies work and to critically examine these concepts and ideas with reference to the British economy. Tutor: Suresh Suri.
Course Date: Thu 12 Apr 2018 Location on this date: KS - Keeley Street
The course will try to make sense of what’s going on. We will question the known suspects, bankers, speculators, lax regulators, and also examine the system they operate in, fractional reserve banking in a global financial market. We will review competing theories that seek to explain the crisis and offer ways to overcome it.
[Note: an advanced course open to all who have some prior knowledge of economics and those students who have followed HB010 or HB028]. Tutor: Christian Michel.
How skilfully do you manage the impression you make on people? Develop your personal effectiveness by looking at voice and body language, assertiveness, speaking in public, sensitive listening, interviewing techniques and skills for business meetings.
Communicate your ideas fluently and persuasively to enhance your impact on others. Skills include motivating, influencing, negotiating, overcoming objections, winning with words and developing an effective style. Tutor: Tim Vaughan- Hughes.