Thinking about starting your own business? Need to understand the basics of economics and balancing the books? Want to improve your employability? Our range of professional courses can help you get your start-up off the ground, improve your job-hunting prospects, and help you learn or develop new skills.
Course Date: Mon 23 Apr 2018 Location on this date: KS - Keeley Street
A brand is the soul of your business. It defines its identity, the way it expresses itself and how other people see your business or product. This course will give you an overview into the ins and outs of creating and managing a brand.
Course Date: Fri 27 Apr 2018 (and 1 other date) Location on this date: KS - Keeley Street
A popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
Develop ease and confidence in self-presentation in all situations. The use of video recording, as well as limited class size, ensures individual attention. Please note: this course is non-transferable or refundable.
Course Date: Sun 13 May 2018 Location on this date: KS - Keeley Street
Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
Course Date: Mon 21 May 2018 Location on this date: KS - Keeley Street
Every successful business or product has a clear visual identity that is present in all aspects of the marketing mix. In this course you will understand the process of create a strong, clear and consistent visual brand identity that goes well beyond designing a logo.
Course Date: Sat 26 May 2018 Location on this date: KS - Keeley Street
Allay any fears of speaking in public on this intensive course. Learn techniques and develop skills for formal and impromptu speeches and all other public speaking situations. Please note: this course is non-transferable or refundable.
Course Date: Tue 29 May 2018 Location on this date: KS - Keeley Street
A marketing plan is the road map for companies to develop products, identify their audience, set prices and develop a brand. It also defines the marketing channels through which to communicate its strategy and the distribution channels for selling the product.