Business & marketing

Thinking about starting your own business? Need to understand the basics of economics and balancing the books? Want to improve your employability? Our range of professional courses can help you get your start-up off the ground, improve your job-hunting prospects, and help you learn or develop new skills.

Business & marketing highlights

Buying and selling online

Buying and selling online

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  1. Google Analytics: Introduction

    Course Date: Sat 21 Oct 2017 (and 2 other dates)
    Location on this date: KS - Keeley Street
    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
    Full fee: £89.00
    Senior fee: £71.00

  2. Online networking contacts for business

    Course Date: Mon 23 Oct 2017 (and 1 other date)
    Location on this date: KS - Keeley Street
    Learn how to apply effective online networking techniques to grow your business with this one day course.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  3. WordPress: build an e-shop

    Course Date: Mon 23 Oct 2017 (and 1 other date)
    Location on this date: KS - Keeley Street
    Use e-commerce plugins and themes to create an online shop using WordPress. You'll need to have basic WordPress skills like those covered on 'Build a website in a day with WordPress' or 'WordPress essentials'.
    Full fee: £249.00
    Senior fee: £199.00
    Concession: £125.00

  4. Developing and managing your brand

    Course Date: Tue 24 Oct 2017 (and 1 other date)
    Location on this date: KS - Keeley Street
    A brand is the soul of your business. It defines its identity, the way it expresses itself and how other people see your business or product. This course will give you an overview into the ins and outs of creating and managing a brand.
    Full fee: £79.00
    Senior fee: £63.00

  5. Vocal skills for business

    Course Date: Fri 27 Oct 2017 (and 2 other dates)
    Location on this date: KS - Keeley Street
    How well would you do in the ‘Dragons’ Den’? Do your presentations let you down? Practise the vocal skills you need to achieve success in the workplace.
    Full fee: £189.00
    Senior fee: £189.00
    Concession: £189.00

  6. Business skills for creative businesses

    Course Date: Sun 29 Oct 2017 (and 1 other date)
    Location on this date: KS - Keeley Street
    This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, prototyping, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.
    Full fee: £349.00
    Senior fee: £279.00
    Concession: £175.00

  7. Storytelling: for business and pleasure

    Course Date: Thu 2 Nov 2017 (and 2 other dates)
    Location on this date: EC Euston
    Discover the dynamics of telling stories to motivate, articulate and communicate in the workplace, allowing your imagination free range, connecting your voice to your body and using them to express yourself in an organic and interesting way. The ancient art of listening to, sharing and telling stories is as relevant to the business world as to social interaction. Please note: this course is non-transferable or refundable.
    Full fee: £119.00
    Senior fee: £95.00
    Concession: £73.00

  8. Advanced online marketing

    Course Date: Fri 3 Nov 2017 (and 2 other dates)
    Location on this date: KS - Keeley Street
    In this advanced course we will examine in detail the tools and techniques needed to successfully market your business online.
    Full fee: £229.00
    Senior fee: £183.00
    Concession: £115.00

  9. An introduction to bookkeeping

    Course Date: Sun 5 Nov 2017 (and 1 other date)
    Location on this date: KS - Keeley Street
    Gain knowledge of bookkeeping practices and procedures that underpin accurate record keeping. A valuable addition to your CV.
    Full fee: £349.00
    Senior fee: £279.00
    Concession: £175.00

  10. Introduction to strategy

    Course Date: Sun 12 Nov 2017
    Location on this date: KS - Keeley Street
    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company’s strategic plans.
    Full fee: £89.00
    Senior fee: £71.00
    Concession: £45.00

  11. Google Adwords: Introduction

    Course Date: Wed 15 Nov 2017
    Location on this date: KS - Keeley Street
    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.
    Full fee: £89.00
    Senior fee: £71.00
    Concession: £45.00

  12. Introduction to online marketing

    Course Date: Thu 16 Nov 2017 (and 2 other dates)
    Location on this date: KS - Keeley Street
    An in-depth look at the tools and techniques you can use to market your business on the internet. Examine SEO, web advertising and social media marketing among other topics along with the management tools needed to measure success.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  13. Search engine optimisation (SEO)

    Course Date: Sun 19 Nov 2017 (and 1 other date)
    Location on this date: KS - Keeley Street
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
    Full fee: £99.00
    Senior fee: £79.00

  14. An introduction to project management

    Course Date: Sun 26 Nov 2017
    Location on this date: KS - Keeley Street
    Want to learn about project management? You will learn techniques to ensure that controlled management of a project is obtained from start to finish.
    Full fee: £249.00
    Senior fee: £199.00
    Concession: £125.00

  15. Is self-employment for me?

    Course Date: Tue 5 Dec 2017 (and 1 other date)
    Location on this date: KS - Keeley Street
    An introductory course for anyone considering self-employment or starting their own business. Find out whether you're ready to take those daunting but exciting first steps.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

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