Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
On this beginners course you will be introduced to online marketing tools and techniques that will help you to promote your business online. These will include Search Engine Optimisation (SEO), web advertising and social media marketing.
Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
Can't see a course you want?
Add this category to your waiting list to set up alerts and we will update you when new courses are released online.