Business & marketing

Thinking about starting your own business? Need to understand the basics of economics and balancing the books? Want to improve your employability? Our range of professional courses can help you get your start-up off the ground, improve your job-hunting prospects, and help you learn or develop new skills.

Business & marketing highlights

Buying and selling online

Buying and selling online

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  1. Introduction to business accounting

    Course Date: Fri 20 Jul 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    Learn about accounting topics such as balance sheets, profit and loss statements, accounting technology and accounting principles.
    Full fee: £189.00
    Senior fee: £151.00
    Concession: £95.00

  2. Blogging for business

    Blogging for business

    Course Date: Sat 21 Jul 2018
    Location on this date: KS - Keeley Street
    Blogs are a valuable business tool. They can help you raise brand awareness, inspire potential customers to choose your company or product, help new customers discover what your company has to offer through searches and can drive traffic to your site. This practical, hands-on course will give you a thorough understanding of how to create a business blog that appeals to your desired audience.
    Full fee: £59.00
    Senior fee: £59.00
    Concession: £24.00

  3. Understanding project management

    Course Date: Sun 22 Jul 2018
    Location on this date: KS - Keeley Street
    Project management skills are essential in modern business. Learn the fundamentals of how to manage time and resources.
    Full fee: £89.00
    Senior fee: £71.00
    Concession: £45.00

  4. Developing a marketing strategy

    Course Date: Wed 25 Jul 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    A marketing plan is the road map for companies to develop products, identify their audience, set prices and develop a brand. It also defines the marketing channels through which to communicate its strategy and the distribution channels for selling the product.
    Full fee: £79.00
    Senior fee: £63.00
    Concession: £40.00

  5. Brand identity

    Course Date: Thu 26 Jul 2018
    Location on this date: KS - Keeley Street
    Every successful business or product has a clear visual identity that is present in all aspects of the marketing mix. In this course you will understand the process of creating a strong, clear and consistent visual brand identity that goes well beyond designing a logo.
    Full fee: £79.00
    Senior fee: £63.00
    Concession: £40.00

  6. Events organising

    Course Date: Sat 28 Jul 2018
    Location on this date: KS - Keeley Street
    Want to know how to organise successful events for your local community or charity, as part of your job or a new

    business venture? This practical, one-day course will look at everything from finding venues to press and PR.
    Full fee: £69.00
    Senior fee: £55.00
    Concession: £35.00

  7. Create your elevator pitch

    Course Date: Wed 8 Aug 2018
    Location on this date: KS - Keeley Street
    An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch you can avoid rambling, sound professional, and introduce your business with confidence when someone asks "What do you do?".
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  8. Introduction to copywriting

    Introduction to copywriting

    Course Date: Sat 11 Aug 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    Good copywriting skills are increasingly important, whether you want to write your own website or your company’s sales literature, or hope to work in advertising or marketing. We'll cover the core elements of copywriting using examples and practical exercises.
    Full fee: £59.00
    Senior fee: £59.00
    Concession: £24.00

  9. Search engine optimisation (SEO)

    Course Date: Sat 11 Aug 2018 (and 1 other date)
    Location on this date: KS - Keeley Street
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  10. Online marketing: a short introduction

    Course Date: Sat 18 Aug 2018 (and 2 other dates)
    Location on this date: KS - Keeley Street
    A popular one-day course that provides an overview of some common techniques used to market businesses on the internet. Examine Search Engine Optimisation (SEO), web advertising and social media marketing among other topics.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  11. Instagram: a short introduction

    Course Date: Mon 17 Sep 2018
    Location on this date: KS - Keeley Street
    Get started with using Instagram, the visually based social media site. You will learn to share photos and connect with people for business and/or personal fun.
    Full fee: £39.00
    Senior fee: £31.00
    Concession: £20.00

  12. Presenting on the spot

    Course Date: Mon 17 Sep 2018 (and 2 other dates)
    Location on this date: FRA - Fashion Retail Academy
    Learn key vocal techniques and public speaking strategies that will support you when you need to give a memorable impromptu presentation or speech with gravitas and confidence.
    Full fee: £199.00
    Senior fee: £199.00
    Concession: £121.00

  13. Economic theories

    Course Date: Tue 18 Sep 2018
    Location on this date: KS - Keeley Street
    Transforming nature, trading goods - we call it the economy. Scientists and sages across cultures have been discussing it for centuries. What do they have to tell us? Is there really no alternative? Tutor: Christian Michel.
    Full fee: £179.00
    Senior fee: £179.00
    Concession: £79.00

  14. Public speaking

    Course Date: Tue 18 Sep 2018 (and 2 other dates)
    Location on this date: FRA - Fashion Retail Academy
    Whatever your reasons for speaking publicly, allay your fears by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.
    Full fee: £199.00
    Senior fee: £199.00
    Concession: £199.00

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