Graphic design: stage 1

Course Dates: 01/10/18 - 03/12/18
Time: 18:00 - 21:00
Location: KS - Keeley Street
Tutor: Pam Williams

Working through a series of creative exercises that focus on the basic design principles in graphic design, you will create exciting visual solutions by learning to take risks and push your ideas forward. If you have an interest in a non-digital approach to Graphic Design and a curious mind then this course is for you. No need to have a design background, just unlock your creativity and explore the world of visual communication.

See what you could create – view a selection of work made on our graphic design courses


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  • Graphic design: stage 1

Graphic design: stage 1

  • Graphic design: stage 1

What is the course about?

This is an exploration of Graphic Design through a series of typographic and layout exercises that can then be applied to a wide range of design projects. You will be encouraged to explore the basic design principles through a creative use of drawing, photography and collage. There will be an emphasis on an experimental approach in developing your ‘looking’ and ‘seeing’ skills. These ideas will be developed through challenging design briefs for poster design, magazine covers, branding, logo design and a range of graphic material.

Please note this is not a computer software course.

What previous students liked most about this course:
“It was a great course: the tutor was really helpful and fun, I learnt LOADS and I met some lovely people. The course took us through the real grit of graphic design, and made you think hard about the subject itself without being distracted by technology, or other disciplines.” SW

“Having the chance to experiment and grow into the course. I thought that the choice of exercises was great.”

“Tutor was great, very enthusiastic, with constructive advice.”

“I have really enjoyed being creative again as part of this course and learning new skills.”

“Learning to look at things – layout, typography, the blank page: in a new way.”

“Easy going, relaxed learning environment.”

“Enjoyed experimenting, being creative with focussed tasks and activities.”


What will we cover?

- Typography
- Layout
- Use of colour
- Branding
- Logo design
- Lateral thinking.

What will I achieve?
By the end of this course you should be able to...

- Have an understanding of the basic design principles in Graphic Design
- Have an understanding of layout design
- Demonstrate an awareness of effective visual communication
- Critically evaluate design work in order to develop ideas further
- Present visual ideas in a sketchbook form.

What previous students have achieved on this course:

“I feel more confident to start designing or creating ideas. I have learnt how to generate ideas and solve design problems. Also how to see differently or to see designs in a different way.” EP

“Achieved an understanding of layout design, became more aware of visual communication and the use of text and patterns and understood some basic principles of graphic design.” LA

“Lots – about composition logo/branding design, typography. How to approach a design brief and theory behind it.” ZN


What level is the course and do I need any particular skills?

The course is ideal for complete beginners or anyone interested in trying out different approaches to working on design work. You should be able to follow simple written and verbal instructions.

How will I be taught, and will there be any work outside the class?

You will be taught through a series of practical exercises, presentations, individual tutorials as well as group discussion. Some extra work may be required between classes.

Are there any other costs? Is there anything I need to bring?

A4 or A5 sketchbook, a set of fine liner black pens, A4 plastic sleeves for your final design work and a memory stick (USB) to save any scanned or digital files.

If you would like to buy art materials for your personal use outside of the course, Build students receive 10% discount off everything* from Cass Art, the UK's leading art supplies retailer. Your tutor will advise you on what you should buy. You will need to show your enrolment receipt in-store to receive your discount. Visit the Charing Cross shop at 13 Charing Cross Road WC2H 0EP or find your local shop at *Terms and conditions apply, visit

When I've finished, what course can I do next?

You can further develop your skills and interest in Graphic design through a range of courses at the Build in graphics, web design, Photoshop, and animation.
You can find the outlines of courses available by entering the subject you’re interested in in the search box of the Build website at

General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details


Book your place

Course Code: VK372

Please choose a course date 

Mon, eve, 01 Oct - 03 Dec '18

Duration: 10 sessions (over 10 weeks)

Full fee: £359.00
Senior fee: £287.00
Concession: £219.00
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Or call to enrol: 222-66-889-99

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Any questions? [email protected]
or call 020 7492 2700/2703

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Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online . You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.