What is the course about?
On this practical course you will be introduced to the exciting field of type design, exploring some of the challenges that typographers face. You will develop your appreciation for both functional and expressive letterforms and learn how to create type that communicates effectively.
Through practical projects you will develop your skills in identifying, choosing and applying typefaces creatively and successfully.
What previous students liked most about this course: .
“I really felt that I was encouraged to look critically and really think about what I was doing and why. Very good, useful and honest feedback. A great learning experience.”
“I liked learning a different approach to typography.”
“I enjoyed the variety of tasks presented.”
What will we cover?
- Typography Basics: type classification
- Improving the readability of text with Adobe InDesign
- Creating type as shape with Adobe Illustrator
- Typographic manipulation techniques
- Modular type and typographic mark
- Black and white, space and non-space, form and counter-form
- The typographic grid
- The page, the text blocks and placing text.
What will I achieve?
By the end of this course you should be able to...
- create, modify and manipulate the design of type to enhance design and readability
- Understand what makes good typographic design when applying digital design processes and techniques in creating and modifying typography
- Create and use a range of textual and typographic elements effectively in a digital design format.
What previous students have achieved on this course: .
“I have learned to take a more critical stance when using typography. I feel more confident in choices and being less slapdash in my decisions.”
“Gained an understanding of the hierarchy of type in a design. Got an introduction to InDesign and learned how to compose a layout within a grid.”
“I have learned some typography manipulation techniques and have learned about the differences between fonts.”
What level is the course and do I need any particular skills?
No experience in InDesign or Illustrator is necessary but a basic experience in Graphic Design would be an advantage. You are expected to have basic skills in using a computer and should be able to navigate, move and open files on your computer with ease.
You should be able to follow simple written and verbal instructions, demonstrations, hand-outs and health and safety information, and will be invited to take part in group discussion. You should be able to use numbers and be able to do simple measurements and calculations.
How will I be taught, and will there be any work outside the class?
Teaching methods will include visual presentations, group discussion, computer demonstrations and practical work. Basic training in Adobe Illustrator and InDesign will be included in the course. You are encouraged to complete assignments outside the class.
Are there any other costs? Is there anything I need to bring?
Please bring an A4 plain paper sketchpad, a pencil and a memory stick to store your work and develop your ideas.
If you would like to buy art materials for your personal use outside of the course, Build students receive 10% discount off everything* from Cass Art, the UK's leading art supplies retailer. Your tutor will advise you on what you should buy. You will need to show your enrolment receipt in-store to receive your discount. Visit the Charing Cross shop at 13 Charing Cross Road WC2H 0EP or find your local shop at www.cassart.co.uk. *Terms and conditions apply, visit www.cassart.co.uk/students.
When I've finished, what course can I do next?
You can further develop your skills and interest in Graphic design through a range of courses at the Build in graphics, web design, Photoshop, and animation.
You can find out about these courses by entering the subject in the search box at bildutrapagaran.info.
General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details