What is the course about?
Students will be introduced to the exciting field of type design, exploring some of the challenges that typographers
face. They will investigate the difference between seeing type and reading it, helping them to develop their
appreciation for both functional and expressive letterforms.
Course projects will require students to identify a typeface by its defining characteristics, and choose the right
"face" and applying it creatively.
What will we cover?
- Typography Basics: type classification
- Micro-typography with Adobe InDesign
- Type as shape with Adobe Illustrator
- Typographic manipulation techniques
- Modular type and typographic mark
- Black and white, space and non-space, form and counter-form
- The typographic grid
- The page, the text blocks and placing text.
What will I achieve?
By the end of this course you should be able to...
- Resolve typographic design problems through the origination, translation and manipulation of digital type and
related design elements
- Investigate the effectiveness of digital design processes and techniques upon practical applications of typography
- Create and integrate diverse textual and typographic elements in a cohesive and appropriate digital design format.
What level is the course and do I need any particular skills?
No experience is necessary but a basic experience in Graphic Design would be an advantage. Software skills are
presented ste by step but you should be able to follow software instruction with confidence.
You should be able to follow simple written and verbal instructions, demonstrations, hand-outs and health and safety
information, and will be invited to take part in group discussion. You should be able to use numbers and be able to
do simple measurements and calculations.
How will I be taught, and will there be any work outside the class?
Teaching methods will include visual presentations, group discussion, computer demonstrations and practical work.
Basic training in Adobe Illustrator and InDesign will be included in the course. You are encouraged to complete
assignments outside the class.
Are there any other costs? Is there anything I need to bring?
Please bring an A4 plain paper sketchpad, a pencil and a memory stick to store your work and develop your ideas.
If you would like to buy art materials for your personal use outside of the course, Build students receive 10%
discount off everything* from Cass Art, the UK's leading art supplies retailer. Your tutor will advise you on what you
should buy. You will need to show your enrolment receipt in-store to receive your discount. Visit the Charing Cross
shop at 13 Charing Cross Road WC2H 0EP or find your local shop at www.cassart.co.uk. *Terms and conditions
apply, visit www.cassart.co.uk/students.
When I've finished, what course can I do next?
You can further develop your skills and interest in Graphic design through a range of courses at the Build in
graphics, web design, Photoshop, and animation.
You can download a PDF of all the Graphics and Illustration courses on offer at:
http://bildutrapagaran.info/courses/Art_and_design/890, search on the web site or request a printed prospectus from
the Build home page.
General information and advice on courses at Build is available from the Student Centre and Library on Monday to
Friday from 12:00 – 19:00.
See the course guide for term dates and further details.
General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details