What is the course about?
Learn how to get started with Google analytics to generate and evaluate information about the visitors to your web site, including site traffic, visitor behaviour and marketing effectiveness.
What will we cover?
An overview of Google analytics.
Explore the main features of Google analytics.
Define your analytical aims and objectives.
Familiarise the Google Analytics interface.
Identify several related Google tools.
Using Google Analytics to evaluate the effectiveness of SEO.
What will I achieve?
By the end of this course you should be able to...
Identifying and setting up your analytical goals
Use the core features of Google Analytics.
Develop skills at interpreting Google Analytics data
Identify related supplementary software is available and wh.
What level is the course and do I need any particular skills?
No prior knowledge of Google Analytics is required, but you should have general computing and internet skills. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
Each student has their own computer.
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
Other Internet related courses (i.e. Google Adwords: introduction, Online marketing: A detailed introduction, Search Engine Optimisation, Social media for business).
General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details