What is the course about?
This course will show you how to get start with Google AdWords to reach potential customers. It will provide you with an overview of keyword research, conversion tracking and campaign optimization.
What will we cover?
An overview of Google Adwords.
Understand how AdWords fits into your internet marketing plan
Campaigns, AdGroups, Adverts
Location, time based and demographic targeting.
Choosing effective keywords.
Understand AdWords reports.
What will I achieve?
By the end of this course you should be able to...
Use the main features Google Adwords.
Clarify your online marketing goals.
Identify your target audience.
Evaluate appropriate keywords.
What level is the course and do I need any particular skills?
No prior knowledge of Google Adwords is required, but you should have general computing and internet skills. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
Each student has their own computer.
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
Other Internet related courses, i.e. Google analytics: introduction, introduction to online marketing, Search Engine Optimisation.
General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details