Email marketing using MailChimp

Course Dates: 13/06/19
Time: 10:00 - 16:00
Location: KS - Keeley Street
Tutor: Amber Raney-Kincade

Learn to use the power of email to communicate with your customers and prospects, with this popular email platform.


What is the course about?

Email is a direct and effective marketing tool. Learn how your business can use email to communicate with your prospects and existing customers.

What will we cover?

The basics of email marketing — what it is and how it is used
Basic elements of a good email
GDPR and the legal side of email data capture
Setting up a Mailchimp account
Creating a mailing lists from a spreadsheet
Designing an email using Mailchimp templates and sending a test email
Creating an email campaign and writing effective emails
Understanding the Mailchimp reports to measure the reach of your email
How can email compliment with your other marketing activities.

What will I achieve?
By the end of this course you should be able to...

By the end of this course you should be able to...
Create an email on Mailchimp to send to your audience
Understand the basic requirements of GDPR
Visualise how to use email with your future marketing activities.

What level is the course and do I need any particular skills?

This course is taught at Beginner level. You will need some skills in using a computer and the internet and have a desire to create email campaigns for a business. In order to set up your Mailchimp account and complete the activities in class, you need to be able to log into your own email.

How will I be taught, and will there be any work outside the class?

Lecture, demonstrations and hands-on exercises. We will send a test email to your own email address.

Are there any other costs? Is there anything I need to bring?

If you don’t have an existing account you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.

When I've finished, what course can I do next?

You may wish to take a SEO or google analytics course to measure any activity that the email can generate to your website.

General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details


Customer Reviews 1 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

A lovely, enthusiastic tutor but this was an extremely basic introduction to email marketing techniques that could easily be found with a five minute google search/Mailchimp's own tutorials. For absolute beginners only.
Course Rating
Review by Anonymous / (Posted on 12/02/2019)

Book your place

Course Code: CEMB01

Thu, day, 13 Jun - 13 Jun '19

Duration: 1 session

Full fee: £99.00
Senior fee: £79.00
Concession: £50.00

Or call to enrol: 222-66-889-99

Download form & post

Any questions? [email protected]
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online . You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.

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