Developing and managing your brand

Course Dates: 14/02/19
Time: 10:00 - 17:00
Location: KS - Keeley Street
Tutor: Andrea Marzano

A brand is the soul of your business. It defines its identity, the way it expresses itself and how other people see your business or product. This course will give you an overview into the ins and outs of creating and managing a brand.


What is the course about?

This course will suit entrepreneurs starting a business, or those who own or work in a small business. You will learn what makes a strong brand and what is needed to navigate your brand through a crowded market without getting lost in the mist.

What will we cover?

The importance of branding
The branding process
Brand Identity
Brand positioning
Brand guidelines
Working with a designer
Brand voice
Identifying Marketing channels
Integrated branding
Evaluating Brand performance
Keeping you brand growing.

What will I achieve?
By the end of this course you should be able to...

Learn the principles that underpin:
• A strong brand identity
• The branding process
• How to position your brand
• Brand guidelines
• Briefing a designer
• Integrated branding and marketing
Identify Marketing channels for your brand
Evaluate brand performance
Make the most of future opportunities.

What level is the course and do I need any particular skills?

This course is aimed at designers and business owners who would like to learn how to create an identity for a business.

How will I be taught, and will there be any work outside the class?

Presentations, discussions, hand-on exercises.

Are there any other costs? Is there anything I need to bring?


When I've finished, what course can I do next?

Brand identity, business skills for creative businesses, an introduction to Project management, developing a successful business plan, business plan: financial planning and forecast,online marketing: a detailed introduction, introduction to strategy.

General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details


Book your place

Course Code: CMTK05

Please choose a course date 

Thu, day, 14 Feb - 14 Feb '19

Duration: 1 session

Full fee: £89.00
Senior fee: £71.00
Concession: £45.00

Or call to enrol: 222-66-889-99

Download form & post

Any questions? [email protected]
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online . You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.

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