Developing a marketing strategy

Course Dates: 21/10/19
Time: 10:00 - 17:00
Location: KS - Keeley Street
Andrea Marzano

Looking in depth at communicating your brand offline or online, you will be provided with the foundations to create a marketing strategy to suit your business and budget.


What is the course about?

In this fast paced course you will have an overview on how to use marketing tools to define and develop a marketing plan to specifically suit your business, communicate your strategy and measure results.

We will also look at online and offline communication marketing strategies used to build and promote your brand.

This course would suit entrepreneurs that already have an idea or a business plan and want to define the marketing strategy for their business.

What will we cover?

Your business/product/service
Analysing competition
Targeting & Positioning
Price and Promotion
Landscape and trends
Creating a marketing strategy for your budget
Offline marketing communications for small business
Online Marketing Strategies
Measuring results.

What will I achieve?
By the end of this course you should be able to...

Identify marketing tools to define your brand
Draft a marketing communications plan to suit your business.
Find offline and online marketing channels to communicate your brand
Have ideas on how to market your business effectively on a limited budget.
Identify marketing tools used to measure results.

What level is the course and do I need any particular skills?

This course is designed for start-ups owners and entrepreneurs who are looking to create or refine a Marketing strategy for their business, service or product.

How will I be taught, and will there be any work outside the class?

This is a one day course. You will be taught by presentations, discussions and exercises.

Are there any other costs? Is there anything I need to bring?

No costs. Bring a pen and a pad to take notes.

When I've finished, what course can I do next?

Introduction to affiliate marketing
An introduction to project management.

General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details

Tutor Biographies
We’re sorry. We don’t have a bio ready for the tutor of this class at the moment, but we’re working on it! Watch this space.

Book your place

Course Code: CMTK01

Mon, day, 21 Oct - 21 Oct '19

Duration: 1 session

Full fee: £99.00
Senior fee: £79.00
Concession: £60.00

Or call to enrol: 222-66-889-99

Download form & post

Any questions? [email protected]
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.