Developing a marketing strategy

Course Dates: 25/07/18
Time: 10:00 - 17:00
Location: KS - Keeley Street
Tutor: Andrea Marzano

A marketing plan is the road map for companies to develop products, identify their audience, set prices and develop a brand. It also defines the marketing channels through which to communicate its strategy and the distribution channels for selling the product.


What is the course about?

In this course you will have an overview on how to use marketing tools to define and develop a marketing plan.
This course will suit anyone with an interest in learning some of the main principles of Marketing and how marketing tools are primarily used to brand, promote and sell a product, service or business.

What will we cover?

The role of Marketing
B2B vs B2C
SWOT analysis
Market Segmentation
The 4 Ps Model
Promotional objectives
Marketing Channels
Measuring success.

What will I achieve?
By the end of this course you should be able to...

Identify the main principles behind marketing plan and understand how marketing tools are used to:
• Analyse a business
• Developing a strategy
• Market a product or service
• Launching a product
• Measuring success.

What level is the course and do I need any particular skills?

This course is suitable for start-up owners and wannabes, entrepreneurs, marketers, aspiring professions and small business owners.

How will I be taught, and will there be any work outside the class?

This is a one day course. You will be taught by presentations, discussions and exercises.

Are there any other costs? Is there anything I need to bring?

No costs. Bring a pen and a pad.

When I've finished, what course can I do next?

Introduction to affiliate marketing
An introduction to project management.

General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details


Book your place

Course Code: CMBTK03

Please choose a course date 

Wed, day, 25 Jul - 25 Jul '18

Duration: 1 session

Full fee: £79.00
Senior fee: £63.00
Concession: £40.00
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Or call to enrol: 222-66-889-99

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Any questions? [email protected]
or call 020 7492 2515

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Please note: Different fees may apply for international students. Read full guidance.


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