Brand identity

Course Dates: 20/05/19
Time: 10:00 - 17:00
Location: KS - Keeley Street
Tutor: Andrea Marzano

Every successful business or product has a clear visual identity that is present in all aspects of the marketing mix. In this course you will understand the process of create a strong, clear and consistent visual brand identity that goes well beyond designing a logo.

Description

What is the course about?

From the foundations behind the thinking to brand identity guidelines, this course will give you an overview of everything that is involved in creating, building and maintaining a strong brand identity for a business.

This course will suit designers, marketers and business owners who would like to look at this process and some successful cases to understands what underpins strong visual brand identities that stand out in this crowded market.

What will we cover?

Your business/product/service
Defining your brand
Target audience/buyer
What is brand identity
Your role
Logotypes, wordtypes and brandmarks
Icons
The colour palette
Typefaces
Image styles
Patterns
Copy Styles
Strategy
The ‘book’.

What will I achieve?
By the end of this course you should be able to...

Learn the process of creating and maintaining a visual brand identity.

What level is the course and do I need any particular skills?

This course is designed for marketers, designers, business owners, entrepreneurs and aspiring professionals that want to understand more about how to create and sustain a brand identity for a product, service or business.

How will I be taught, and will there be any work outside the class?

This is a one day course. You will be taught by presentations, discussions and exercises.

Are there any other costs? Is there anything I need to bring?

No costs. Bring a pen and a pad to take notes.

When I've finished, what course can I do next?

Developing and managing your brand
Create a website in a day with WordPress
Social media for business course
Marketing for startups course.

General information and advice on courses at Build is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details

Reviews

Book your place

Course Code: CMTK07

Please choose a course date 

Mon, day, 20 May - 20 May '19

Duration: 1 session

Full fee: £89.00
Senior fee: £71.00
Concession: £45.00

Or call to enrol: 222-66-889-99

Download form & post

Any questions? [email protected]
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online . You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.

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